Get Your Content Noticed: Article Promotion Tips and Tricks

 

In today's digital age, creating high-quality content is only half the battle. To truly make an impact, you need to promote your articles effectively online. With millions of articles vying for attention, it can be daunting to stand out from the crowd. However, with the right strategies and techniques, you can increase your online visibility, drive more traffic to your website, and reach a wider audience. In this article, I'll explore the best ways to promote your articles on the internet, from social media marketing to search engine optimization, and beyond.

There are two types for essential internet promotion for the articles.

A. By Using of Private Site

B. By Using of Commercial Site.

A. Private Site

Create a website, Mobile app, blog site and post high-quality content regularly and by performing the following digital marketing

1. Search Engine Optimization (SEO)

Firstly design webpages or blog sites and make sure your website is user-friendly, fast, to improve the reader experience and that will be indexed well by the search engines, by using descriptive titles, accurate META tags and proper formatting. That article shows up higher in search engine results pages (SERPs). So when you’re ready, submit your site so that search engines will index (“spider”) it by using Google Search Optimization, All for One Submission. 

2. Linking Strategies 

Linking strategies are a second essential type of site promotion. The more links pointing to your site, the more traffic you’ll experience (and the greater perceived “popularity” will rank you higher in the search engines). To get someone to link to your site you need to ask. The simplest way is to find complementary sites, link to them on a linking page, and ask them to link to you. The key, of course, is for your site to have content that so good that it’s worth linking to. No one wants to link to a nothing website. People are more likely to share and link to your content if it is valuable and informative. These backlinks improve SEO and drive referral traffic.

3. Share on Social Media 

An extremely important way to promote your website is through networking or Social Media or Online Community. Share your articles on Facebook, Twitter (X), LinkedIn, Instagram, Thread, Reddit, Quora, Pinterest and other social media platforms to reach a wider audience. Craft engaging posts with visuals and compelling captions to attract attention. Use relevant hashtags or tag people who has more followers or that may be interested in your niche

4. Engage with Communities 

An increasingly important process is to design a strategy that encourages others to carry your marketing message using their own network of relationships — and preferably their own resources. Join online communities, forums, and groups related to your niche. Share your articles where appropriate and engage in discussions to build relationships. Share your article on other websites or blogs in your niche. This is a great way to reach a wider audience.

5. Paid Advertising 

it’s your business, and you are the one who can promote it most effectively.

Market your content on Medium, Quora, Google AdWords, Facebook Ads, and LinkedIn Ads to reach a targeted audience that is the people who are most likely to be with, either Pay-per-Click Link or Pay-per-Sale Advertising. Use attention-grabbing headlines to entice readers to click on your article.

6. Reach Out

Reach out to friends and family through emails and chat app by develop a relationship with your customers through email/chat marketing with a branded email signature. Send your articles to your email subscribers/chat group and include a link to your website.

Build consumer trust on platforms. Offer a free product or service to customers

7. Collaborate with Influencers

Partner with influencers or thought leaders in your industry to amplify your reach. They can share your content with their followers, boosting exposure or collaborate with other writers, bloggers, or influencers in your niche and cross-promote each other's content.

8. Repurpose Content

Convert your articles into other formats like videos, podcasts, or infographics to reach a wider audience. This diversifies your content and appeals to different audience preferences.

9. Engage with Comments

Respond promptly to comments on your articles and engage in discussions. This builds rapport with readers and encourages return visits.

10. Monitor Analytics

Regularly review analytics to track which promotion strategies are most effective. Adjust your approach based on data to optimize future campaigns.

Note that promoting your articles is an ongoing process that requires consistent effort and creativity. Be patient, stay persistent, and keep experimenting with new strategies to reach a wider audience.

B. Commercial Webpage 

✓ Free Publishing Platforms:

Medium: Medium allows you to publish articles for free and potentially earn money through their Partner Program, where readers can subscribe to access premium content. Medium pays authors based on engagement metrics.

LinkedIn Publishing: LinkedIn offers a platform for Publishing articles directly on your profile. This can help you reach a professional audience and establish thought leadership in your industry.

HubPages: HubPages is a revenue-sharing platform where you can publish articles on a wide range of topics. You can earn money through ads displayed on your articles.

Wattpad: Wattpad is a popular platform for writers to share stories and articles. While it's primarily fiction-focused, non-fiction articles can also find an audience.

Blogger: Blogger (owned by Google) is a free blogging platform where you can publish articles and monetize through Google AdSense.

WordPress.com:WordPress is another free blogging platform that is similar to Blogger. It is a great way to get started with blogging and to build an audience for your work. However, WordPress does not pay for articles directly. You can earn money through your blog by displaying ads, selling products or services, or promoting affiliate links. There is also a paid version of WordPress.com that allows you to sell subscriptions to your blog content

✓ Paid Publishing Platforms:

Substack: Substack allows writers to create subscription newsletters with paid content. You can offer free and paid subscription tiers to readers.

Journo Portfolio: Journo Portfolio is a paid service that provides writers with a professional portfolio website to showcase articles and attract clients.

iTunes/Apple News: If you create podcasts or news content, Apple News and iTunes offer opportunities to publish and potentially monetize your work.

Important Tips

• Always read the submission guidelines before you submit your article.
• Make sure that your article is a good fit for the publication.
• Follow the publication's formatting guidelines. This will make it more likely that your article will be accepted.
• Proofread your article carefully before you submit it. Make sure that your article is free of errors.
• It's important to research each platform's terms of service, payment structure, and audience demographics to determine which ones align best with your goals.

Be patient. It can take time to get your articles published.

How to write a content marketing and get paid

1. Use a very catchy title, but more importantly one that your readers will search for

2. Brief description

3. Make it long and comprehensive

4. Pretty pictures

© Akanni Samuel